Med spa marketing that educates first and books consultations
Your clients research everything: how Botox works, how many sessions laser takes, what downtime looks like. We answer those questions on your site and on social so they book with you.
What we hear from med spas
Discount-driven clients
When all people know is the price, they shop on price. Education builds trust in your injectors and your results, so clients book on value.
Social that looks good but does not book
Pretty before-and-afters get likes. Educational videos that answer real questions get consultations, and they link back to pages that rank.
Strict advertising rules
Aesthetic marketing has to be careful about claims. We keep content factual and send everything to your team for review before it goes live.
A sample month for a med spa
A few examples from a typical plan. Your real topics come from search data for your services and your area.
SEO articles 30 a month
- How long does Botox last? What affects your results
- Botox vs. fillers: what each one does and when to use it
- Laser hair removal: how many sessions will you need?
- What to expect after microneedling, day by day
- Is a medical weight loss program right for you? Questions to ask
- How much does lip filler cost in [City]?
Explainer videos 30 a month
- What a Botox appointment looks like start to finish
- Five filler myths, explained
- Why laser hair removal needs multiple sessions
- Aftercare mistakes that shorten your results
- How to pick a qualified injector
- Chemical peel downtime: what is normal
Local SEO pages
- Botox in [City]
- Lip Filler in [City]
- Laser Hair Removal in [Suburb]
- Med Spa near [Neighborhood]
Services we optimize for
Website care
Updates, new pages, speed and on-page SEO fixes, all within the retainer.
Your team signs off first. Every treatment article and script is sent to your medical director or team for review before it goes live. We avoid before-and-after claims and outcomes you have not approved.
@yourcompany
Botox vs. filler:
what is the difference?
In plain English
- Botox relaxes the muscle
- Filler adds volume
- Many plans use both
What your med spa explainer videos look like
Each video takes one problem your customers search for and explains it in under a minute. Nobody on your team has to film anything.
- Built around the questions customers ask before they call
- Voiceover and on-screen captions, so it works with the sound off
- Diagrams, footage and photos that show the problem clearly
- Ends by pointing viewers to the full answer on your website
- Face-to-camera videos can be added later if you want them
Estimate
Monthly retainer, all five services
Rank & Booked
rankandbooked.com
| Item | Per month |
|---|---|
| Website maintenance & developmentUpdates, fixes, new pages, speed and security | Included |
| SEO articlesResearched, written, edited and published for you | 30 |
| On-page SEOTitles, headings, schema, internal links, speed | Ongoing |
| Local SEO pagesA page for each service in each town you serve | Monthly |
| Instagram & TikTok explainer videosExplainer shorts: script, voiceover, captions, edit | 30 |
Month-to-month. No setup fee. Cancel with 30 days notice.
All of it for $1,000 a month
The same flat retainer every client gets. Month-to-month, no setup fee, and you own everything we make.
Check availability in my areaWe work with one business per industry in each service area.
Med Spa marketing questions
Do you understand the rules around aesthetic marketing?
We keep content educational and avoid promising specific results. Your medical director or team reviews every treatment article and script before anything is published.
Do our injectors need to film content?
Not to start. We begin with explainer videos that use a voiceover, captions and treatment visuals. Later, short clips of your injectors can build even more trust, and we make that easy with scripts and one filming session.
Will this help us rank for specific treatments?
Yes. Each core treatment gets its own optimized page plus supporting articles and local pages, which is how treatment searches are won.
We also work with
Find out what is holding your med spa back.
We will review your website, rankings and top competitors, then show you the first month of content we would create.